Flagship · Sales Motion
Zero to Pipeline
Build your first repeatable sales motion without hiring a VP of Sales too early. ICP, SPIN-V discovery, weekly cadence.
Pricing Strategy
Pricing & Packaging Guide
Most technical founders underprice by 40-60%. Value-ceiling calculator, tiered packaging, the psychology that holds.
Proof of Value
Proof of Value Blueprint
Run PoVs that convert at 70%+. Pre-qual criteria, the 2-week sprint, the Day 7 check-in that decides the deal.
Deal Closer · CISO
CISO Selling Guide
The enterprise security buying process from the CISO's perspective. Top 10 objections + exact responses.
Foundation · RevOps
RevOps Foundation Kit
CRM setup, pipeline stages, dashboards, HubSpot config. 2 days to set up, 30 min/week to maintain.
Outbound
Outbound Prospecting Toolkit
The Pain Mirror methodology. 4-email cold sequence, warm trigger sequence, LinkedIn templates, the metrics.
Hiring
First Sales Hire Playbook
Recruit, onboard, ramp your first AE without burning $400K. Readiness check, ideal profile, comp, 90-day plan.
Board Prep
Board Deck: GTM Section
5 slides your board actually wants. Revenue scoreboard, pipeline waterfall, win/loss, forward plan.
Finance & GTM
Runway Math: GTM Edition
True runway calculator, hire-ahead framework, Conservative/Moderate/Aggressive scenarios for Seed-Series B.
Deal Closer · Champion
The Champion Playbook
You don't close deals. Your champion does. The 4-question test, 3 arming artifacts, 48-hour rescue protocol.
Deal Closer · Procurement
Procurement Navigation
40% of verbal-yes deals never close. Vendor-readiness kit, 40 security questions, 10 redlines to fight, 15 to concede.